A visitor to your website will quickly leave if its design doesn’t convert the visit into an intended action, which can impact the return on investment (ROI). Website design, which is intimately linked the Search Engine Optimization (SEO) strategy, decides the appearance and position of all the textual and visual elements in the web pages of your website, and determines the success of conversion of visitors.
The choice of colors, layout, fonts, call to action, graphics, pictures, videos, and page copy—all website design elements that can be combined in innumerable ways—can help in a visitor spending more time on a web page and taking a desired action. Therefore, the challenge is to create a web design that combines these elements in way that encourages visitors to choose the site’s conversion goals.
While creating an effective website design, designers direct a viewer’s attention to the major elements of the page through the skilled use of pleasant colors, interesting copy and free-flowing arrangement of the design elements to attain desired conversions. The structure of content is also critical in positioning your website as an authority on the subject matter of the website.
As web architects, we build and use a comprehensive methodology that understands and incorporates the key nature of layout and visual effectiveness in achieving user-friendly experience for the visitor and reaching the website’s business goals.
Our web design, apart from communicating a cohesive appearance, also conveys your brand identity and drives visitors through the conversion process. And all the three objectives can be attained by the experienced and skilled web architecture and design professionals at E Dental Seo.
The Principles Of Our Web Design
Our core strategy for web design is to execute plans that are based on strong design principles, search engine optimization and, of course, conversion, by:
- Organizing the content in silos to project the site as a subject-matter authority—with visitors having ready and immediate visual direction and access to the information they require—not giving them any reason to quit and move to another website.
- Using a content management system, which is SEO-friendly, and to maximize benefits of organic SEO.
- Balancing text, white space, typography, and imagery for visual appeal and readability to create a productive user experience.
- Using color to create interest, tone, and style, and drive visitors through the conversion funnel.
- Placing buttons and graphics to heighten the site’s message and boost the brand.
Given the importance of website design and site architecture in portraying a company’s first impression and internet marketing goals, businesses should choose web design professionals with care so that their solutions use best practices that work well with SEO, conversion objectives, and building social community identity.
How We Design A Website With Focus On Your Business
Every aspect of our planning including ideation, iteration and execution take into consideration the objectives of your business.
We begin by first determining, together, the business goals of the website. Can the site be used for selling? Is it to be used to push visitors to offline, on-street locations? Is the aim to generate requests or inquiries for offered services? Or is the site’s main objective is to be an educational resource or to enhance online visibility of the brand? These objectives are supported by specific website goals and technical implementation before we begin work on a website’s design. During the design planning stage, we also understand the client’s brand identity, how they want to be perceived in their industry, the target audience, and the tone of communication (formal, casual, authoritative) directed towards consumers.
The feedback received in response to these questions is a significant input in website design and help in creating the visual elements, which can communicate the brand identity through a suitable look and feel.
After we understand your business and what it intends to achieve, a site architecture is created to mobilize the return on investment in your website. A successful web design strategy is likely to succeed if it integrates compelling copy incorporating SEO objectives, graphic elements with visual appeal, visitor conversion that results in goal-related actions desired by the brand, and positions the website as an authority on the subject matter—all the while ensuring that the brand’s characteristic identity is kept front and center.
As the design of a website, its architecture, and overall experience is critical to a brand’s online and often offline success, businesses need to give it proper attention by seeking the expertise of industry’s top professionals for a profitable outcome.