Managing Your Site’s Reputation Online
Satisfied and unsatisfied dental patients rarely talk to their dentists or fill out comment cards in dental offices these days. They get on to sites such as Yelp, Foursquare, and Google+ to share positive and negative feedback about the services they received during their dental visit.
This trend is not surprising as the Internet has become a massive, never-ending feedback form. Small and large dental practices that underestimate online reviews of their patients may harm their objectives of profitability, preserving online reputation among existing customers, and maintaining a high search engine ranking of their websites.
Dental practices need to invest in an internet marketing plan that guides patients toward online review websites such as Yelp to maintain their reputation online while being open to constructive feedback from local patients.
A professional company that has expertise in dental Search Engine Optimization (SEO) understands these challenges and can advise dentists and dental practices on how to manage their online reputation.
Positive Reviews Lead To Higher Site Traffic and Conversions
The power of word-of-mouth referral is still supreme, and the reach of the internet has made it even more influential. From one to one sharing, patient experience on the World Wide Web can be one to millions on platforms such as Yelp.
When patients do an online search for the website of a dental practice, its Yelp page is always featured as one of the first five search results. Google’s ranking process and screening of meta data lead to a business’ Google+ or Yelp star rating being shown on the search results page.
A patient makes an immediate decision to read detailed reviews of dental services, click on its website and explore its services or moves on and never come back. If a patient reaches your website, you have an opportunity to be ready with a website that has encouraging testimonials, detailed information about services, and marketing copy to make the visitor your long-term customer.
Business Can Suffer From Negative Online Reviews
The number of new and repeat customers will dramatically vary if you have a one-star rating on sites such as Yelp compared to a rating that’s between 3.5 and 5 stars because negative reviews are perceived as untrustworthy and a word of caution. And frequent feedback on issues such as poor service, billing practices, unprofessional behavior, and dental procedures gone wrong can seriously impact your business.
As referrals are increasingly originating via word-of-mouth from anonymous sources such as Yelp and Foursquare, the best way that dentists can generate positive reviews and testimonials is through consistent service.
Even if you experience a sudden onslaught of negative reviews, aggressive marketing of your services along with highly-satisfied customers is the only solution that experts in dental SEO suggest and can execute successfully.
Favorable Online Reviews Improve SEO Of Dental Practices
Positive reviews about a dental practice can make a practice’s SEO initiatives definite and measurable. Better the rating the easier it is to appear higher on Google search results originating from prospective patients.
Since Google emphasizes relevance more than just keywords, aspects such as customer experience, level of professionalism and after-service experience matter a lot. And if a dental practice has consistently delivered it creates a winning cycle of good service, positive reviews, higher traffic, and more new and repeat local and even far-off patients.
Therefore, dentists should focus their online marketing and SEO efforts on the positive reviews published on Yelp, Foursquare, and Google+ by encouraging customers to rate their experience on these platforms. A mixture of website copy and local reviews can lead to an increase of site traffic and online search relevance to trigger good foot traffic.