(PPC) Online Advertising
The most frequently used business model for search engine advertisements is Pay Per Click (PPC), and along with organic search engine optimization, which can generate traffic in a few weeks, and search engine marketing, which can trigger rapid online traffic, it forms a powerful combination to drive awareness and revenue.
In using PPC, also known as Cost-Per-Click, Paid Search, Search Advertising, PPC Marketing, Paid Search Advertising, Pay Per Search, and Pay For Performance, a client has the maximum exposure and control of advertising spend on its marketing campaign with the added advantage of detailed tracking of advertising effectiveness.
What Is PPC?
The PPC online advertising payment model is based on paying only if the click-throughs qualify. The advertiser pays the search engine every time a visitor to your website clicks its ad.
PPC ads can be found on the premium top position or the right-side bar of a search engine results page (SERP) after the engine lists organic listings following a search. The paid ads are also called Sponsored Links, Ads, Featured Listings, Sponsored Listings or Paid Listings, and are ranked on a SERP through an auction model, which regulates the position of each ad.
An experienced internet marketing company such as E Dental Seo can help you formulate a PPC marketing strategy that enhances the value of your company’s domain, and maximize search traffic, conversions and the return on your investment.
While planning campaigns, first, we mutually arrive at intended goals and then suggest a plan of action in which activities are categorized as sub-valuations: short, medium and long-term implementation with each having an associated low, medium and high impact. A focused approach ensures that work plans result in desired search marketing objectives.
How To Acquire Traffic Create Opportunities
A winning PPC marketing campaign can’t be planned and executed without extensive research into existing and developing opportunities and then formulating PPC goals on this information.
Research is important because it offers insights into the latest opportunities in keyword selection, current search behavior, and planning for developing keywords. Therefore, the key to E Dental Seo’s methodology is implementing sophisticated keyword research plans combined with industry research and analytics.
The PPC search marketing services of E Dental Seo are not dependent on just keyword bidding—we find out specific areas of weakness, themes and potential areas of opportunity. But our laser-like focus is always to increase and convert traffic at the lowest possible cost to forge a long-term successful partnership. The major features of our comprehensive PPC campaign management program are:
- Focus on major providers of PPC network and attain best possible market share
- Develop continuing and customized online advertising strategy and take advantage of new traffic
- Define geographical markets for showing keyword-targeted ads
- Improve PPC performance scores and maintain existing ranking
- Clean-up, calibrate, expand, and modify current PPC campaigns and strategically enhance budget ideas, bidding strategy, and metrics of performance
- Monitor results and suggest regular recommendations to improve site and account performance, and return on investment
- Keep track of emerging trends, technologies, and opportunities to expand market share of clients having varied verticals
Superior Service Of Our Premier PPC Program
- Clients can fully utilize our know-how of PPC, expertise in SEO, and proprietary tools along with Google’s technology to design highly-effective campaigns. The main objective is conversion, which means generating the right size and profile of traffic.
- Our PPC management program, from initiation to optimization, is a 360-degree service to maximize your return on investment.
- Businesses can view our PPC Tool Set for detailed and updated information about the performance of their PPC campaigns.
- Our Premier PPC Program provides rapid support with phone and email contact in case of general queries and deeper understanding of campaign results. We dedicate client-liaison staff, which interacts through rapid email response, weekly phone calls, and also active report sending.