Patient Recall Email Campaigns
Dental patient recall email campaigns related to new procedures, offers and packages, and community activities use memorable subject lines to attract new patients to your dental website, increase profitability through repeat business, and cost less than other online marketing techniques.
Patient recall email marketing, a critical long-term tool in dental SEO strategy, is particularly effective in reminding patients to schedule an upcoming appointment and increasing customer referrals for your practice through high-recall communication.
With dental email marketing research indicating consumers trusting email communication over other online channels—internet marketing companies working with dental practices also consider patient recall email marketing a stronger performing online media tool compared to search engine or display marketing. Email marketing produces results because of its potential in reaching directly, patients or customers opening emails, and such emails having a higher click-to-take-action rate.
Email Campaigns Have Better Click-Through Rates
San Diego-based internet marketing and brand strategy company E Dental Seo supports industry research, which shows that the average click-through rate of patient recall email campaign is significantly more than from a Facebook post or a tweet. The higher rate leads to greater visitor conversions and more patients signing up for a dental procedure at your practice.
Real Data Drives Dental Email Campaigns
Skilled online professionals at E Dental Seo with expertise in dental SEO in San Diego dental market have experience in sending out close to a million emails promoting hundreds of dental offers for various dental clients. The rich data at our disposal indicates how and when conversion works best for your dental practice. For example, December is the best month to encourage patients through specific offers to use their expiring dental insurance.
Email campaigns can be topical, customized, and tested. Designers at E Dental Seo can design and push one custom email for your dental practice in one month so that you can see the results. A possible campaign can be a dental offer of a ‘spooky teeth whitening’ dental procedure around Halloween. These sort of thematic emails are found to be popular with patients and can benefit your business.
Patient Recall Email Marketing Offers Customer Retention And Higher ROI
Dental email marketing is more cost-effective than typical methods such as banner ads, telemarketing, or direct mail. And it also allows embedding of links in email messages to drive old and new patients to your dental website.
A significant majority of emails are opened and read on mobile phones and not desktop computers—making them the go-to device for communication and online search. The designers at E Dental Seo, therefore, optimize your website’s emails for mobile users so that they appear the same irrespective of screen size and type.
The core objectives of email campaigns are to improve patient retention and generate brand loyalty for your dental practice. To know how we can create valuable messages for your patient recall email campaigns, please call E Dental Seo at 858-602-7777 to speak with one of our experts in dental SEO in San Diego.