If your dental practice does not have a professional presence on the internet, it will lose out on an estimated 3 times revenue growth when small and medium service companies use internet marketing strategies, as per research published by Google.
In fact, 42% of small businesses reported an increase in revenue on using internet marketing to promote their services and products, as per a recent Gartner report on digital marketing spending. So, here are 10 of the most effective internet marketing strategies to invest in internet marketing to attract new patients to the website of your dental practice and expand the base of dental patients for the long-term.
Use And Expert’s Services
It’s understandable that with a busy dental practice you don’t have the time to master digital marketing. It’s better to use the services of a professional internet marketing company such as E Dental Seo with experts in dental SEO in San Diego to create winning dental SEO and other dental marketing strategies to attract new customers to grow your practice.
Use Search Engine Optimization And Marketing
Through search engine optimization and marketing, the name of your dental practice’s website can achieve high search engine rankings—making it more likely for prospective patients to find you online and schedule an appointment. An experienced company such as E Dental Seo will execute an effective SEO strategy by incorporating dental keywords relevant to your practice such a dental procedures and zip codes to make online search work to your advantage.
Web Design Matters
Professional web design is vital to make prospective patients spend time on your website’s pages, browse through your services and make a decision for a dental appointment. An effective web design strategy ensures that your web pages are always updated and attractive, and the site is mobile-friendly.
Make Use Of Affiliate Programs
Using an affiliate or an associate program can produce results without any marketing effort on your part. These programs are based on commissions that you receive when a visitor clicks on ads of products and services on your website after you sign up for their respective programs.
Make Effective Use Of Email Marketing
Just sending out emails in bulk will not do the trick. You need to identify needs of groups of customers and what they can be offered individually or at least as a common message in your campaign. By keeping in mind purchasing trends and the timing of email campaign, you are likely to attract new patients.
Be Mentioned In Articles And News Stories
If you name and the name of your practice is mentioned in an oral health article or a news story quoting your views and such articles are published in locations other than your city—it will add to your potential patient base and enhance trust for your brand.
Utilize Opt-In Email List
Such a list enables existing and new patients to sign up for access to email campaigns and relevant communication and allows you to get in touch with new customers.
Most people and patients like to participate in contests and giveaways. In such activities, customers or patients participate in marketing activity and receive a free service or product. These initiatives often result in more new patients and awareness among potential patients.
Blog To Maintain Recall
Writing a blog can be useful for some reasons. You can regularly post blogs with relevant and new keywords to enhance your dental SEO strategy. Blogs are also highly effective platforms to offer detailed advice to build trust, share the latest dental trends, inform about new dental equipment and procedures, and interact with existing and new patients.
Submit Online Press Releases
Online press releases are an effective way for formal communication and send out the latest information related to your dental practice. Health and dental blogs, newspapers, and other media outlets can access this release and build a news story or articles with content based entirely or partly on your press release without you spending time on it.
These 10 strategies are proven methods to increase your brand’s exposure. A dynamic internet marketing strategy incorporating these techniques will bring in more business for your dental practice.