Attracting New Patients To Your Dental Practice
A top dental practice regularly generates new patients by offering highly-competent dental services and smartly marketing its reputation as a quality oral health provider to its local and surrounding community. To put a dental practice on a path of high growth, a single dentist needs to see a few dozen new patients every month. And only a creative and well-thought dental marketing plan by an agency or company with expertise in dental SEO in San Diego can put together a suitable action-oriented plan that incorporates a competitive product at the right pricing and all the convenience factors for patients.
A highly-experienced internet marketing company such as E Dental Seo with experts in dental SEO will help you formulate a marketing plan based on solid internal and external analysis of your and your competitor’s strengths, opportunities, and threats. Now, you need to execute dental marketing ideas such as those given below, to secure your future.
Bonus System For Patient Referrals
A successful practice should generate a significant majority of new patients through recommendations of existing patients. But they may feel that you are a growing practice and might not need new patients. To meet this challenge, you can initiate an attractive bonus program for referrals. If a patient or even your staff and their acquaintances recommend your practice and a dental visit takes place—the original referrer get a bonus in the form of discount or a dental product.
Identify Target Audience With Emphasis on Women
Research indicates that women make over 90% of dental-related decisions. They seek quality dental practices of which there are many. They also gather details before deciding for their family. The dental marketing agency that you employ should take into consideration the latest research on demographic testing and marketing ideas to target the right audience.
Differentiate To Beat Your Competition
Suppose you plan to offer a low-cost dental package, it’s vital to know that patients give priority to convenience, same day treatment, weekend availability, and appointments that are conveniently scheduled around school timings. Offering these features can successfully differentiate your practice. You can also focus on staffing the right people who are patient-focused to improve the appointment-resulting critical aspect of call handling of new patients.
Pay Attention to Web Presence And Online Patient Reviews
While a significant portion of your dental patients tends to be through referrals, don’t neglect your online presence, which can generate leads for fresh patients through a regularly updated smart website and marketing campaigns. To achieve this, you need to ensure you are ranked high in search results, and reviews of your dental procedures and good location and flexible staff are posted by your patients on platforms such as Yelp.
Engage With Community To Expand Dental Practice
Your immediate and surrounding neighborhood is a prime target to create a positive image and welcome new patients. Community engagement can include sending our dental newsletters, participation in local events, and sponsoring local sports teams to network with potential new patients. Community outreach is all the more important because most practices lose up to 20% of their patients through natural attrition.
Include Fun In Dental Marketing
Let your community know that your dental practice is not just business—host fun-based events at your dental office for an enjoyable experience for everyone. Such occasions are also an opportunity to show involvement, reward referrals, and create visibility through events such as informative seminars with free food and photo shoots for patients who had a great experience.
Your Staff Should Help Promote Your Practice
Since everything boils down to how your team performs every function at your dental practice—their training and orientation are paramount. They should know every detail about all the consumer benefits of your practice as compared to the competition. The success of your dental marketing initiative depends on how enthusiastic they are about the patient-centered work at your practice.
Our Kitty Of Dental Marketing Ideas Is Never Empty
E Dental Seo offers dentists dental marketing solutions that have proved successful for various practices and helped them to stand apart from the competition. And we continually update our suite of services to design suitable dental marketing ideas including:
Customized Direct Mail
Marketing Performance Dashboard
Neighborhood Dental Postcards, Newsletters
Newsletters For Patients
Facebook Content Of Dentist/Practice
Holiday And e-Bulletins Greetings
Patient Satisfaction Surveys
If you want to initiate a discussion about a detailed dental marketing plan for your practice, please call E Dental Seo at 858-602-7777 to speak with one of our dental marketing experts.