If 80% of internet users in the US own a smartphone and a significant majority of these users search online for health information, according to research by Pew and National Institutes of Health, dental practices must invest in mobile dental marketing to make use of mobile-based internet searches that have surpassed desktop search for information.
Digital marketing agencies are also finding that a significant majority of dental office conversions are carried out on smartphones—creating a demand for marketing campaigns and promotions that prospective patients can access on their mobile phones.
Just like dental probes and retractors without which dentists can’t function, the smartphone as a marketing device is indispensable in reaching out to new patients. In fact, as per Forrester Research, “Mobile isn’t the new thing, it’s everything… by 2024, 2.3 billion smartphones and more than 660 million tablets will be in the global marketplace.”
Mobile Marketing And Why It Can Be Effective?
Mobile marketing for dental offices is the need of the hour because most emails are first opened on a smartphone, and almost half of the mobile internet sessions begin on a search engine in the US, reports Pew.
A digital or an internet marketing company such as E Dental Seo has the expertise to use mobile marketing for a dental practice so that it can reach its target audience on their smartphones and tablets through websites, SMS, email, apps, and social media—giving a dentist tremendous ability to communicate and interact with prospective patients. E Dental Seo also has professionals in dental SEO in San Diego, and know how to optimize content for effective mobile marketing.
Successful mobile advertising for dentists involves knowing your mobile audience, creating mobile-compatible content, and strategically using mobile apps and SMS/MMS marketing. And click-to-call is a major example of mobile marketing for dentists.
Click-to-call, which is also called click-to-talk, click-to-text, and click-to-chat, is a type of web-based communication. A person clicks on an ad, which can be in the form of an image, button, or text, to seek a prompt connection with another person either in person or by phone.
In this form of marketing, a clickable advertisement with a phone number is displayed to reach new patients who have a smartphone. Since more such patients are going online to gather information about dental services, your dental practice should market its number so that they can click to call.
Mobile marketing for dental offices
Dental offices are unique because they are a brick-and-mortar entity and also categorized as a service-based business, which tends to make mobile marketing a successful proposition for dental offices. By focusing on the need for patients to get dental care near their location, dental offices can invest more in mobile marketing than their competitors and grow their business.