9 Dental SEO Questions Dental Practices Should Ask Their Internet Marketing Agency

To dramatically boost the ranking of your site, some internet marketing agencies will claim to know the “secret sauce” of dental SEO. But they do so without understanding the changing algorithms and policies of Google. It’s essential, therefore, to ask your agency relevant questions that clarify their skill, experience, and if they are using outdated SEO dental strategies. If you are dentistry professional or practice in San Diego and are in the process of finalizing companies who do dental SEO in San Diego, then these are a few questions that you can ask:

• Is dynamic call tracking used to record conversions?

Dynamic call tracking is a highly effective resource to monitor patient and employee conversations. It works by tracking the phone number appearing on the website. It changes based on how a visitor reaches the website. And this is quite fruitful to determine which advertising campaigns are working and the nature of audiences being converted. The tracking also boosts your return on investment (ROI).

• What kind of ROI do you estimate from SEO initiatives?

If a company is being hired to handle dental SEO in San Diego for you, it needs to provide a detailed plan with an estimate of the return on your valuable investment. Not giving an estimate is unprofessional, and the company does not deserve your business. A competent company knows the ROI it can generate for you.

• Do you offer a guarantee about attaining rankings?

If your dental SEO company gives vague answers to this question, you should re-assess providing your business to it. Not providing guaranteed rankings means a loss of investment. Don’t get swayed by the self-certificate of a company.

• Can you share and show some success stories?

Success stories prove that a dental SEO company does quality work. The stories indicate that it knows what it is doing and how it is doing so. But don’t discount companies that are starting out and don’t have such stories to share. Nevertheless, you need to choose the best in the business as per your budget.

• Do you do guest blogging?

The leading dental SEO strategy to boost rankings is guest blogging. Blogging is an excellent way to attain links to your website, and a guest blog on a trusted and popular site holds significance with Google. Guest blogging also boosts your image as a trustworthy source on Google+, which positively impacts your Internet presence—building your image so that more authoritative sites will agree to your guest blogging with them.

• State your link blogging strategy that’s not spammy?

It is incorrect to have multiple links and keywords in your blog posts to boost rankings, and your SEO company should be aware of this. Too many keywords or links jammed pushed in an article will appear spammy to Google and impact your rankings.

• How do you plan to maximize gains from social signals?

The shares, views, likes, votes, and pins received on platforms such as Twitter, Facebook, YourTube, and LinkedIn are called social signals. They have become an important stepping stone for site ranking. Given the reach of social media, it has become an effective way for companies to share text and audio-video content and connect with their users. A capable marketing campaign makes full use of social media and maintains strong social media presence of your business.

• What advantages do you offer compared to other SEO companies?

This question may seem obvious or trivial but needs to be asked. A high-quality SEO company is always confident in its abilities and knows its strengths. If your dental SEO company is unable to answer this question satisfactorily, it is not right for you.

• Do you execute both SEO and PPC?

SEO and PPC are most effective when they are used in combination. An effective internet marketing campaign uses both strategies to increase ranking and draw traffic to your website. If an agency carrying out SEO for you doesn’t offer PPC service, it is losing out on many opportunities to generate traffic for targeted audiences.